AI & Its Role In Social Impact

AI is changing our way of life in ways we aren’t prepared to deal with. It is slowly, but surely, changing the way we work and live from day to day. AI is expected to touch almost every aspect of our life and philanthropy is no exception. Perhaps where it shows the most promise is in how it can create a positive change in the world.

There is enough evidence for us to label AI a game changer in the field of philanthropy, especially in a country like India that harbors a myriad of NGOs.

In this article, we’ll delve deep into how AI could influence the global philanthropic landscape, streamline the functioning of fundraising platforms, and bolster NGO trust in India.

Fundraising Platforms Powered by AI

It wouldn’t be wrong to claim that fundraising platforms serve as invaluable lifelines for NGOs and charitable organizations in the country. The diverse range of social causes in India needs a constant influx of resources for any noticeable impact to occur. Online platforms that gather donations ensure this inflow of resources is consistent.

With AI, we could predict fundraising to be considerably more efficient. A few platforms for donations are already leveraging AI to secure financial & resource support today. They are relying on advanced algorithms to assess donor behavior, trends, and preferences.

The data gathered can then be used to launch personalized campaigns that stand the best chance of resonating with potential donors. With the help of AI, such platforms can accurately predict and identify potential donors and associate them with appropriate causes based on their likes, interests, and requirements.

There are platforms out there that are already using chatbots and virtual assistants on their websites. Simply put, AI-powered fundraising platforms will streamline the entire donation process. It is bound to make such platforms more accessible shortly.

Enhanced Transparency

As we mentioned before, India is filled to the brim with NGOs. While each and everyone is working towards a promising cause, there is skepticism among donors regarding credibility. Transparency is a major subject of concern in India and AI could resolve it.

With AI, donors can not only track their donations but also measure the impact their contributions have had. AI can be used to create platforms that provide donors with updates on social projects and initiatives in real-time. Donors can rely on such platforms to track the progress of projects they’ve supported and know how their donations were allocated.

AI-based NGO platforms and charities shortly will be associated with credibility. This makes it easier for skeptic donors to believe in the transparency of these platforms and not hesitate to bring a much-required change.

Personalized Engagement with Donors

NGOs and charitable organizations have always found it challenging to engage with their donors on a more personal level. This could no longer be a problem, thanks to AI. AI’s incredible ability to gather large amounts of data in a short span of time has made personalized donor engagement a reality today.

NGOs could use such information to get a clear understanding of what motivates donors to contribute. As such, these organizations can launch tailored strategies to grab the attention of specific donors.

For example, AI could help you determine whether a particular donor is more interested in supporting environmental concerns or causes associated with education. Based on this data, NGOs can then send personalized emails, newsletters, updates, etc. that are bound to intrigue the donor.

Reducing Operational Overhead

It is no secret that AI can enhance the efficiency of business operations. As such, many NGOs are now gravitating towards it. From automating administrative tasks to streamlining data entry, AI is playing an instrumental role in helping organizations reduce their operational overhead. This results in more resources being allocated to social causes.

AI can be used to optimize supply chain management, which could result in resources like food reaching the right people at the right time. In essence, AI can not only reduce overheads but also make NGOs and charitable organizations more efficient in their day-to-day functioning.

Implementing Predictive Analytics

AI algorithms can be used to assess historical data, which in turn can help predict trends. In other words, AI could result in NGOs being more proactive when it comes to addressing social causes.

For instance, charitable organizations could use AI to predict natural disasters and a sudden rise in poverty. They could leverage this information to launch an appropriate relief effort and provide affected people with the help they desperately need.

Improved Marketing and Outreach

People often underestimate how important marketing is when it comes to charity. AI-powered marketing tools are already being launched online and could help NGOs promote their causes effectively. Such tools are exceptional at assessing social media trends, predicting user behavior, and analyzing patterns.

With the help of such tools, NGOs could launch campaigns targeted to certain demography, thus boosting the chances of their campaign’s success.


While still in its nascent stage, AI is already revolutionizing the philanthropic landscape as we know it. If used wisely, it could change fundraising for the better. It could establish a greater degree of transparency between donors and NGOs, make charitable organizations more efficient, and help donors measure the impact their contributions have made.

We at Let It Count believe in complete transparency when it comes to the NGOs and high social impact projects we have on board and our donors. Due diligence into each project and an impressive reporting system are what make us the go-to platform that donors can place their trust in.

Get in touch with us today to know more.