Who We Are?

Let It Count is a boutique platform to help fund a project that is unique, solves a notable social problem and has been verified for authenticity and consistency.

What you’re probably thinking is – aren’t charities, philanthropists, social funds, crowdfunding platforms and the government already doing enough to tackle world issues? Well, till cleansing isn’t done at the grassroot level, and in a quantum unimaginable to us, the real problems will remain.

We at Let It Count figured that there were major gaps in the donor-recipient bridge that needed to be addressed. On the one hand we have numerous individuals and organisations, that despite working tirelessly and passionately on pressing social issues, end up quitting due to lack of funds. And on the other hand, most donors today refrain from giving financial support due to lack of trust in the donation process/organisation and the assurance that their money will be utilized efficiently, honestly, and with full transparency.

We thought, could we find a way to connect willing yet sceptical donors to purposeful social cause projects? By first identifying the most impactful projects in each state on India, conducting an in-depth due diligence on each of them before onboarding them with us, ensuring authenticity and impact, and thereafter providing donors periodic post-funding monitoring and evaluation reports, we feel we could indeed be the missing link. Our model ensures utmost transparency and efficacy at each step, allowing deserving recipients to raise money more conveniently while providing donors the right avenue to deploy their funds.

Think of this as a seed/ pre-series funding platform for social causes. Why do you trust a venture capitalist start-up platform? Because they first filter and identify the best, then conduct a complete due diligence of the start-up and finally give you meaningful information that helps you take a sound decision. At Let It Count, we do the same for a social cause project. The only difference being – your return on investment comprises of changing lives for the better and bringing priceless smiles to the faces of people much less privileged than you.

"Think of Giving, not only as a Duty, but as a Privilege."